Logold



Is that what the Logo is for?

Yeah, that's how logos work. Records are sort of a casual way of participating in someone else's project; you mostly have them as a background to whatever else you're working on and devoting your attention to. Wearing a Fucked Up shirt or armband means you are taking part in the project, because you are broadcasting the band into the world. We've only made like 50 shirts and a couple hundred armbands, but we used to be amazed when people we'd never met before would buy a shirt; we played the Reverb with Kill Your Idols a few years ago and some pretty hip woman walked out of the club wearing the Logo, out into whatever culture she was part of, to trasmit FU to her crowd. We got the circle-F into a Treble Charger video here in Canada, who are a major label pop band, because our friend Ben wore it when he did a cameo in it with Arvil Lavigne. 


We're trying to get them everywhere. That's why we pay for our friends to get it tattooed if they want. Bands get confused into worrying about lettering, band pictures and that shit on their records; first you have to get a logo if you want to get yourself into peoples brains. That's how Black Flag got popular, by reproducing themselves through their logo all over LA. Those aren't just bars, they have a meaning. That's how sigils work, they sneak through the corner of your eye and into your subconcsious where they start to pick at your life.